Lok Sabha elections are around the corner, and election dates announced, A war between the opposition and supporters of both the parties in the social media started. Taking advantage of this electoral atmosphere, some fashion companies releases election jacket in market.
The prediction of the winning party has already begun flooding the local markets of India. After Sarees highlighting Prime Minister Narendra Modi, Priyanka Gandhi, and Rahul Gandhi. Now, Modi jackets and Rahul jackets have become a new fashion trend among people.
In Madhya Pradesh’s Jabalpur market, these Bandhgala jackets with PM Narendra Modi or Rahul Gandhi’s face printed on them, have become the latest fashion trend
Before the upcoming LS Polls, the jackets are gaining the unmatchable popularity in the local region and become more than just a piece of garment. Local people are wearing these jackets to show their political statement.
Speaking with ANI, Saral Jain, a local resident who loves to flaunt his Modi jacket, said, “We saw that PM Modi has illuminated the country’s name throughout the world. We are wearing this jacket because we also want to cooperate with the Prime Minister.”
With the talk with ANI, Sharad Chandra Upadhyay, who wore Rahul Gandhi printed jacket said, “Rahul represents the young leadership of India and this jacket has his face on it. That is why I am wearing it. Congress lives in my heart.” This is not the first time the colours of Indian politics have reached the textile and fashion industry.
Beginning of this month, India’s well know textile hub in Rajasthan’s Bhilwara, women, as a gesture of extending support to the Indian Army, draped air strike themed sarees, replicating the strikes on terror launch pads in Pakistan’s Balakot.
The sarees featured the face of Prime Minister Narendra Modi, along with a group of armed Indian Army personnel, while another portion of the dress had imprints of fighter jets.
Similarly, soon after IAF pilot Wing Commander Abhinandan Varthaman, who spent around 60 hours in Pakistan after being captured during a dogfight on February 27, returned to India, his stylised moustache became the new fad among men across India.
Elections in India are not just a decision-making process where people come together to choose their government, it is rather more of a festival, which celebrates the spirit of Democracy in the country. And this celebration knows no bounds. It only gets more and more creative with every passing day.