Ikinaki
Ikinaki- Shoppers networking Platform

In the raging co-existence of virtual reality, people now turn to social media for daily updates on all things in their own social circle and to be aware of what is happening around them. Ikinaki aims to tap into this very psyche and has launched a social shopper networking. Ikinaki, a name that is a unique and catchy concoction of syllables that will surely ring right in your head, sets its own standard while aiming to create a unique shopping experience for its users just like the name itself. 

On Ikinaki, users can watch and read reviews from other users, read and watch Ikinaki’s editorial content, and even post and share their own experiences of using various products with the community. Reviewing more and getting a bigger subscriber base, helps users gain better discounts, offers, and trials from brands in our EXCLUSIVE section. Overall, Ikinaki offers a holistic community experience.  

Ikinaki was launched as a sampling platform, wherein customers logged on to choose  beauty product samples on their wish list. It was an experiment, more of a first step to gauge the choices and preferences of consumers in order to set up a bigger platform eventually to expand exponentially. Ikinaki has since then evolved into a iOS and Android app, and also available on web. To get on the platform, users just need to download the app and signup using mobile number sign up or using one-step Facebook sign up. Once they’ve signed up, they need to create a basic profile and choose interests. First time users land up on the search page, which has a feed of featured reviews from top reviewers. The new user can subscribe to these reviewers to keep receiving updates when they review something new. All users are by default subscribed to the Ikinaki Discovery profile. They can go through content from all subscribed profiles through the home page.

Ikinaki Founder, Malvika Khajuria, the brain behind this platform is an alumnus of MICA, Ahmedabad, where she majored in Branding & Communication Marketing. Post that she was an Analyst with Gartner for two years, before starting up. She comes with an analytical approach to problem solving, and an obsession for perfecting user experience.

Recently, Malvika has been joined by Priyanka Tariyal as an Investing Partner to drive platform growth. Priyanka is an alumnus of Illinois Institute of Technology, Chicago, where she did her M.Sc. and comes with 7 years of work experience heading pre-sales at Motorola & Nice Systems.

Today, the platform has close to 8000 sign ups and is growing steadily. Over all premium beauty and health market is a billion dollar industry in India, and millions of women and men are shopping these products online every day! Ikinaki aims to be a true shopping companion to these women and men and help them get maximum value for money. In the next 5 years, Ikinaki aims to bring all beauty and wellness shoppers to the platform and be the number 1 place for all product related banter and shopping decisions.  

Founder of Ikinaki - Malvika Khajuria
Founder of Ikinaki – Malvika Khajuria

Malvika Khajuria, the Founder at Ikinaki talks about its relevance in today’s time, “Men and Women in India are now looking to buy skincare and grooming products online, but choice evaluation is a time consuming exercise because of the inefficiencies involved. While the marketplaces offer plenty of options, Indian consumer is a discreet spender and wants maximum value for money.” She further explains, E-commerce sites list products, so it’s easy to shop if you know exactly what to buy, but what about instances, where you are not sure which brand or variant is ideal for you? Or when a new product was launched in the same category? Discovery & evaluation is where Ikinaki comes to play.”

Ikinaki is a trendy new app to discover products through experiences of various experts and shoppers in the community. It is available on both iOS and Android. You can check it out here: www.ikinaki.com. Download app here: www.ikinaki.com/app-download

The Team of Ikinaki

Ikinaki
Team Ikinaki

Ikinaki Founder, Malvika Khajuria, is an alumnus of MICA, Ahmedabad, where she majored in Branding & Communication Marketing. Post that she was an Analyst with Gartner for two years, before starting up. She comes with an analytical approach to problem solving, and an obsession for perfecting user experience.  

Recently, Malvika has been joined by Priyanka Tariyal as an Investing Partner to drive platform growth. Priyanka is an alumnus of Illinois Institute of Technology, Chicago, where she did her M.Sc. and comes with 7 years of work experience heading pre-sales at Motorola & Nice Systems.

The team also comprises of a dynamic set of experienced app developers from IIT Delhi & DCE , along with graphic designers, and marketing interns.

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Hi, I am Shweta, A Digital enthusiast, writer, blogger, travel lover based in Indore. I am Freelance Digital Marketing Professional and have my own blog voodly I am passionate about creating something great and spread to the world. I will share my thought about Business, Fashion, Lifestyle, and Entertainment. I believe in living the life fullest and happiest and keep doing self-improvement.

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